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&samhoud Creative Tech - Data Analytics

By
Syntactics Development
,
September 2020
5 min read

Creative digital agency

&samhoud Creative Tech is a digital, out of the box content & tech agency, with clients as Albert Heijn, Ziggo, APG & Kunsthal Rotterdam. They use AR-, VR-content and apps to among others increase brand loyalty, customer satisfaction and understanding.

For &samhoud Creative Tech we have been a partner in analysing the data of one of their apps. Through data engineering and data analyses we created new valuable insights. By setting up a link between Firebase, BigQuery and Data Studio we have built and delivered a live dashboard for the app, showing the value of the data generated by the app. Along the road multiple valuable insights were generated, creating new food for thought for this project and future projects. The apps from &samhoud Creative Tech are not only increasing brand loyalty & satisfaction but are also generating valuable data for their clients. This is also a very interesting way of unlocking data needed by companies to better understand and analyse their customers.

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