In the past data analytics used to be something the wiz kid at the end of the hall would do and boy he would come up with something interesting. Currently data analytics is everywhere. While we're already used to receiving monthly budget reports, weekly sales performance or checking website conversions every now and then, current technologies allow every business to get these insights real time.
As such data sources are available through API’s and other means of automatic data extraction. It’s time to leverage this digital transformation that is already available. Utilising data real time allows managers and directing staff to intervene before it’s too late.
Respond instantly to a competitors price drop, or intervene in spending before the budget reports comes out with alarming numbers.